SET UP Instant volumizing shampoo

THE FUTURE OF STYLE IS NOW!

From SELECTIVE PROFESSIONAL research laboratories NOW NEXT GENERATION the styling & finishing line for those who love to express themselves in their look, from the most daring to the most traditional ones!

NOW NEXT GENERATION products offer excellent quality, making it possible to create marvellous styles in an extremely easy way.

Designed to define, control and enhance the final result, with utmost respect for hair health.

Each product has its own identity that changes when it gets in touch with the wearer.

Thanks to the exclusive technology "COLOR SHIELD" NOW NEXT GENERATION products keep hair looking and feeling healthy, elastic, soft and glossy.

Exclusive Brown Seaweed extract, the key element of COLOR SHIELD technology, helps protect hair from external agents and the negative effects of ageing

Instant volumizing shampoo

 Ideal for easily renewing your look. Absorbs grease and odours, leaving hair fresh and clean. 

Strenghts:

• Hair is instantly soft and full, as if it has just been washed.
• A light and easy-to-use formula for instant results and for a more natural and full-bodied effect.


• Just like a real shampoo, without the need to use water. Hair is once again shiny, as if it has just been washed, without any residue or wet-look effect. 

Active principles:

RICE STARCH: Rich in essential fatty acids, proteins and mineral salts, it leaves hair looking glossier and younger, combating ageing and giving it renewed energy and tone. It also has refreshing and absorbent properties, without compromising the level of hair hydration. 

VITAMIN E: Has important antioxidant and hydrating properties, protecting hair from external agents 

Directions for use:

Shake well. Spray 15-20 cm from the roots. Let it dry for a few seconds then brush through. 

Now beauty concept:

+ POWDER VOL: To create texture and volume.


+ MATT STYLE: For cutting-edge looks.


+ FAST CREATE: For ultra-defined and glossy movement. 

Packaging: 200 ml