IEC420 INSIGHT ELASTI-CURL pure mild shampoo 100ml

ELASTI-CURL

Curls with character.

Whether you have wavy, curly, or coily hair, Elasti-Curl is the range of curly hair products that detangles and elasticizes hair, helping your curls express their full potential. All this thanks to a highly moisturizing formula containing organic coconut oil, chia seed oil, and sacha inchi oil, which help define curls while controlling frizz and volume.

At last, a range of products for wavy hair that gets curls.

ELASTI-CURL

Pure mild shampoo

It looks like styling wax, but it’s Pure Mild Shampoo for curly and wavy hair. Pure Mild Shampoo delivers what it promises. Thanks to its humectant formula containing plant-based glycerin, it gently cleanses, detangles, and conditions hair, leaving it light and moisturized.

Its compact packaging and semi-solid texture make this product from the Insight Melted range perfect for traveling.

Benefits:

Restructuring, brightening, moisturizing..

Ideal product for:

All types of curly hair / Natural curls and permed hair

INSIGHT Elasti-Curl line contains organic coconut oil, chia seed oil, and sacha inchi oil, which leave hair soft and moisturized, ready for the next step in your haircare routine.

Pure Mild Shampoo has a waxy texture. It’s easy to dose and apply and gently cleanses and moisturizes all types of curly hair, from type 2 (wavy) to type 4 (coily). More porous hair may need an extra application.

Its compact packaging and semi-solid texture make this product from the Insight Melted range perfect for traveling.

How to use:

Take a small amount of Pure Mild Shampoo with your fingers or a spatula. Rub it in your hands with a small amount of water and apply it to wet hair. Rinse thoroughly.

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INCI

Glycerin, Sodium Lauroyl Methyl Isethionate, Aqua/Water/Eau, Sodium Cocoyl Isethionate, Glyceryl Stearate SE, Brassica Alcohol, Parfum/Fragrance, Cocos Nucifera (Coconut) Oil, Plukenetia Volubilis Seed Oil, Salvia Hispanica Seed Oil, Olea Europaea (Olive) Fruit Oil, Brassicyl Valinate Esylate, Hydrogenated Olive Oil, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Sodium Stearoyl Glutamate, Citric Acid, Glyceryl Laurate, Benzyl Alcohol, Olea Europaea (Olive) Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Beta-Sitosterol, Squalene, Tetramethyl Acetyloctahydronaphthalenes, Vanillin.

Ingredient information may be subject to occasional changes. To ensure you have the most up-to-date and accurate list, always refer to the product packaging you receive.

Directions for recycling the product in the correct way. In any case, check the regulations of your municipality.

You can dispose of the label together with the bottle.

GLASS

Jar 100ml - GL72 

PLASTIC

Label (PP5)

METAL

Cap (C/ALU90)

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What’s good about our formulas:

-      Ozonated water - This is how we sustainably purify the water we use in our formulas. Ozone eliminates viruses, bacteria, and other contaminants in a purification process that doesn’t pollute and releases nothing but oxygen.

-      Certified organic farming ingredients - We prefer using certified organic ingredients that are traceable. This way, we can protect the planet, everyone’s wellbeing, and all the workers in the production chain without any doubts.

-      Biotech plant extracts - These highly concentrated, skin-compatible actives are the plants’ most effective components, which we select and isolate using cutting-edge technology.

-      96% naturally-derived ingredients - Actually, on average, our formulas contain more than 96% naturally-derived ingredients.

-      Dermatologically tested formulas - Every formula undergoes in vivo patch tests to ensure our products are skin-compatible and don’t irritate the skin.

-      Actives with proven effectiveness - In-house and external tests in collaboration with universities and independent research centers ensure the effectiveness of every product.

-      100% made in Italy - Every formula is conceived, developed, and made in Italy with all the artisanal care and expertise our land offers.

-      Highly concentrated formulas - Our super-concentrated professional mixtures renew the hair and skin structure with a minimum dose and without wasting a drop.

The bad guys who can’t come in:

-      SLS/SLES - These aggressive and potentially irritating surfactants have no place in our formulas. Instead, we use plant-based surfactants that perform just as well but are kind to the skin.

-      Mineral oils or petrolates - These substances derived from crude oil form a film that can prevent the scalp’s oxygenation. The environmental cost is enormous. That’s why, where possible, we’ve replaced them with naturally-derived ingredients that are just as effective but far more sustainable.

-      Silicones - Silicones are inorganic silicon polymers. Their film-forming properties provide instant shine for the hair. However, they can accumulate and linger in the environment. That’s why we’ve gradually eliminated them from our formulas.

-      Parabens and MIT - These preservatives are commonly used in cosmetics; however, they are potentially irritating. Therefore, depending on the products, we replaced them with milder ones accepted by organic certification bodies.

-      Synthetic colorants - Insight products are free of synthetic colorants unless the color is functional for the product.

-   Nickel - Nickel is found in nature and is a potential sensitizer. That’s why all our products are nickel-tested. 

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Our haircare products’ certifications

VeganOK

All Insight haircare products are VeganOK certified, which means they are completely free of animal products.

Cosmos Natural

The products from our Lenitive range are Cosmos Natural certified. This international certification created by Europe’s leading bodies in the natural and organic cosmetic sector ensures that our haircare products meet the highest purity and sustainability standards. The Cosmos Natural certification proves that our products are natural and organic.

ROUNDTABLE ON SUSTAINABLE PALM OIL (RSPO)

Uncontrolled palm oil production is a threat to the rainforest. We have decided to combat this practice by joining the Roundtable on Sustainable Palm Oil (RSPO). This non-profit organization unites all the stakeholders in the palm oil supply chain. Its goal is to prevent deforestation and protect human rights. We use only certified sustainable palm oil (CSPO) and prefer it over other vegetable oils with a lower yield that could contribute to further land consumption.

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How many times can this tube be recycled?  

What will happen to this bottle in 100 years? In what other object can this pot be turned into? What happens if it ends up in the ocean? These are the questions we ask ourselves when we analyze our packaging, and that have led us to replace plastic with endlessly recyclable materials like glass and aluminum. Sustainability and functionality are indispensable, but we believe packaging should be appealing, too. That’s why each Insight pack is an original creation that embodies lightness and elegance.

Looking at a better future through glass 

Packaging waste is one of the beauty industry’s biggest challenges, with 130 billion pieces of packaging produced every year, most of which turn into microplastics. To reduce the environmental impact of our products, we decided to analyze their lifecycle first. Plastic only gets recycled three times before being sent to landfills or incinerators. That’s why we chose glass and aluminum. These materials are more expensive but can be recycled infinitely without losing their purity, drastically reducing waste pollution.  

The discreetness of glass 

Our amber-colored polished glass pots and bottles are pleasant to the touch and protect the product from UV radiation. Glass is a fascinating material. It can be used and reused infinite times without ever losing its qualities. Then, when its life comes to an end, it turns into sand and leaves quietly without anyone noticing.

The honesty of aluminum 

The aluminum in our tubes doesn’t pretend to be something else. When you squeeze that tube, it seems like a living entity that changes shape. Aluminum is super resistant; it can be recycled infinite times, and it’s honest because every stage of its lifecycle—from extraction to production and from use to recycling—is documented and traceable, allowing for an accurate analysis of its environmental impact.

Our labels, what a pioneer!

Ocean Action labels give new life to plastics that otherwise would end up in the ocean, threatening the entire marine ecosystem. Our labels are the first made from ocean-bound plastic in the cosmetic sector. They are completely recyclable and solve a big problem.

An RFID tag for every product 

Every Insight product has an RFID tag, a radiofrequency-based tracking system. This system simplifies logistics and speeds up inventory checks and management. It also ensures the authenticity of the Insight product anywhere in the world.

RafCycle: turning waste into resources

The RafCycle upcycling program allows us to recover incinerator-bound label release liners and transform them into other materials to make new products. All this helps us reduce waste, transform it into resources, and promote a circular economy.