α-keratin the 1° Veg keratin straightening treatment.
It straightens, smoothens and repairs damaged and stressed hair, with a powerful frizz control. Over 12-week long lasting results. α-keratin, a real revolution within the straightening products. Quality, performances and safety standards are the basis of this treatment, whilst meeting and satisfying the most demanding eco-friendly customers. α-keratin contains Vegetable Keratin only, an amino acid complex, derived from wheat and soya, which perfectly replicates the main traits of the traditional animal keratin offering a performing and safe solution, in full respect of the environment and the consumer's safety. Green-Technology. Technology meets nature. Innovation widens its horizons. Its special actives, with repairing and conditioning properties, penetrates deeply into the hair shaft, in full respect of the hair and consumer's wellness. Tests conducted by specialized labs certify the product elevate qualities & safety.
Taming Fluid 2
Taming treatment specifically formulated to remove frizz, control and manage every hair types, both natural and treated. It gives shine, silkiness and softness to the hair, restoring it from the inside.
Active principles: FISION KERA VEG: Veg Keratin. An amino acid complex, derived from wheat and soya, which perfectly replicates the traditional animal keratin main traits. GLYOXYLIC ACID: triggers the product's straightening action. It interacts with the hair natural amino acids, modifying its structure without altering it negatively. The hair is visibly restored, strengthened and full of life. SILK PROTEINS: with hydrating, filming and conditioning properties.
Direction for use: 10 simple steps for sensational results: 1. DIAGNOSIS: verify the hair status, natural or treated, and its integrity. 2. WASHING: apply the Pre-Treatment Shampoo 1 onto wet hair and massage it in gently. Repeat the process at least twice. 3. DRYING: comb the hair and blow-dry it, totally or partially, using a hairdryer depending on the hair type: dry natural hair 100% and dry treated or damaged hair 80%. 4. TREATMENT APPLICATION: apply approx. 50 – 100g of product depending on hair type and quantity. Divide the hair into 4 parts. Wear disposable protective gloves and apply the Taming Fluid 2 lock by lock using a brush; massage it in to facilitate its penetration. Distribute all along the lengths and tips using a wide-toothed comb; do not apply onto the scalp. 5. RESTING TIME: cover with the special heat cap and let it rest for 20 – 25 minutes. 6. DRYING: without rinsing, dry using a hairdryer and flat brush. 7. STRAIGHTENING: take fine strands of locks, of about 0.5 cm thick, and starting from the roots, straighten them 8 – 10 times, using a pre-heated straightener at 200-220°C. On natural hair, apply the hair straightener several times. On damaged hair, do not exceed 200°C. 8. RINSING: after straightening, rinse the hair thoroughly in abundant water. Only if necessary, use α-Keratin Maintaining Shampoo. 9. CONDITIONING: apply Conditioning Mask 3. Let it rest for 3 to 5 minutes, then rinse thoroughly. To freshen up the color, we recommend toning the hair with CC Color Charge in the appropriate shade, instead of the Conditioning Mask 3. 10. DRYING: dry using a hairdryer