α-keratin the 1° Veg keratin straightening treatment.
It straightens, smoothens and repairs damaged and stressed hair, with a powerful frizz control. Over 12-week long lasting results. α-keratin, a real revolution within the straightening products. Quality, performances and safety standards are the basis of this treatment, whilst meeting and satisfying the most demanding eco-friendly customers. α-keratin contains Vegetable Keratin only, an amino acid complex, derived from wheat and soya, which perfectly replicates the main traits of the traditional animal keratin offering a performing and safe solution, in full respect of the environment and the consumer's safety. Green-Technology. Technology meets nature. Innovation widens its horizons. Its special actives, with repairing and conditioning properties, penetrates deeply into the hair shaft, in full respect of the hair and consumer's wellness. Tests conducted by specialized labs certify the product elevate qualities & safety.
TONE CONTROL ADDITIVE Colour control additive
Tinting additive specially designed to work with the α-keratin hair straightening line. Ideal for grey, bleached or colored hair. (7th shade and lighter). Use in combination with α-keratin products only.
Active ingredients: The special designed formula, improved by vegetable keratin, providing possibility to fully control shades of colors (warm, neutral or cold) for bright / grey hair or for removing any unwanted shade.
Directios for use: Use of α-keratin TONE CONTROL may vary depending on the intensity of the desired result. Put the α-keratin TONE CONTROL to the hair straightening fluid, according to the following instructions: To get desired shade: warmer shades: -5% colder shades: -15% special colors, for example. ash / toffees sp., - from 20% to 30%. Keep the color: The same shade - 10%.